About me

I help first-time founders raise their first round of capital, with a particular focus on the investment documentation that actually decides whether a meeting becomes a term sheet — pitch decks, business plans, investor memorandums.

I grew up in Omagh, Northern Ireland, and moved to Wales at 18 to study Computer Science at Cardiff University, where I graduated with first-class honours. I came out of university through the Alacrity Programme (an intensive, founder-track incubator in Newport, South Wales) and have spent the years since working at the intersection of startups and investment readiness, both as a founder myself and as an advisor.

That advisory work has led me to work closely with accelerators and public-sector programmes. Across those engagements I've reviewed hundreds of pitch decks, business plans, and investor memos. It was there I began noticing the same structural problems appearing again and again, mostly invisible to the founders who'd written them.

That observation eventually became StartSmart, a platform I co-built specifically to decompose investment documents into 150+ structural questions and produce consistent, comprehensive feedback at scale. StartSmart now powers my own advisory work and is used by accelerator programmes across the UK and Ireland.

I spend my time between South London and Omagh. When I'm not working with founders, you’ll find me in Gatwick Airport…

If you're preparing to raise and want a direct, structured second opinion on your documentation, book a free consultation.